messaging
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How to get more impact from your messaging to communicate science

CLIENT WORK MARKETING EFFECTIVENESS MESSAGING SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.

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Marketing claims about environmental and social benefits? Handle with care!

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability

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Ethical marketing and telling climate action stories – Stuff interview

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.

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5 steps to creating engaging content

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

There’s no denying it – content is still unabashedly queen of the digital world and today there’s so many fun and exciting ways to share the awesome stories of your business or organisation.

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Rollout of GoodSense marketing workshops with Ākina and SBN

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.

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How greenwashing became big business

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

How greenwash became big business
Kath Dewar, quoted by Stuff:
 “Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.” 
Read more from our interview with The Spinoff, 10 May 2018

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The Kitchen Project

CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING REGIONAL BUSINESS PARTNER NETWORK TIPS AND HOW TOS

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy Families.

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Sharing the Goodness

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018.

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Simon Sinek’s missing W

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

I’ve a bone to pick with Simon Sinek.  I’m not the first but the bone is significant; a hefty femur not a minor metatarsal, so I feel my vent is justified.
Simon’s chart-busting Ted Talk ‘Start with why’ has inspired thousands of business leaders to embrace their purpose – and that is all to the good.  It also frames strategy as How and What, which I’ve always found useful.

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