Kath Dewar

Marketing workshop – collaborative process – te kupu Māori ako

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense marketing workshop – messaging June 2018 – collaborative mahi with The Ākina Foundatinon and The Sustainable Business Network

Collaborative marketing workshops for sustainable business and social entrepreneurs drawing on te ao Māori principle of āko

Written by:Kath Dewar

1 Comments (0) / 9 September 2019 /

Colmar Brunton study shows rise in kiwis eating meat free

CONSUMER TRENDS IN SUSTAINABILITY SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The 10th annual research report on New Zealanders and sustainability has been published by Colmar Brunton. Highlights include the ongoing rise in people eating vegan at least sometimes, now 1 in 10 of us, and the dominance of worry about plastics.

Written by:Kath Dewar

1 Comments (0) / 6 March 2019 /

Setting the standard for marine conservation and tourism.

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

Written by:Kath Dewar

1 Comments (0) / 6 March 2019 /

Art and an arrival!

GOODSENSE NEWS

The GoodSense team are thrilled by the breadth, depth and caliber of work our clients entrust to us. We are excited to be working with organisations at the forefront of conservation, skincare, plant-based food, open-source technology, community design and resilience building, among others.

Written by:Kath Dewar

1 Comments (0) / 27 February 2019 /

How’s your chat up line?

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

We’ve been stoked to start the year helping these two new GoodSense clients introduce their story in these pithy chat-up lines. Your brand’s tagline – your primary marketing ‘slogan’ if you like – works just like a chat up line. Its job is to make your audience feel you will understand what they need and inspire them to want to find out more; to start a conversation with you.

Written by:Kath Dewar

1 Comments (0) / 26 February 2019 /

It’s a less meaty new year

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was about 13. I ate meat for a couple of years at Uni at the end of the eighties, mainly as I was a lazy cook with limited easy, cheap veggie options on supermarket shelves.

Written by:Kath Dewar

2 Comments (1) / 25 February 2019 /

New! Grants available for marketing pre-investment

GOODSENSE NEWS SUSTAINABILITY TIPS AND HOW TOS

Our friends at Akina have $100K of new Investment Readiness funding available now.

Written by:Kath Dewar

1 Comments (0) / 31 July 2018 /

Rollout of GoodSense marketing workshops with Ākina and SBN

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.

Written by:Kath Dewar

1 Comments (0) / 14 June 2018 /

200 hundred businesses, communities and Kiwi leaders call for climate action

SOCIAL AND ENVIRONMENTAL ETHICS

Above: Eating the talk – GoodSense team vegan lunch at Rabbit We are very proud to be one of 200 signatories on the open letter delivered by WWF-New Zealand and Generation Zero to New Zealand climate minister James Shaw on Wednesday 6 June at 9.00am. As WWF says in their post here: “The signatories pledge …

Written by:Kath Dewar

Like Comments (0) / 6 June 2018 /

How greenwashing became big business

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

How greenwash became big business
Kath Dewar, quoted by Stuff:
“Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.”
Read more from our interview with The Spinoff, 10 May 2018

Written by:Kath Dewar

1 Comments (0) / 6 June 2018 /

GoodSense
Author

Setting the standard for marine conservation and tourism.

Art and an arrival!

How’s your chat up line?

New! Grants available for marketing pre-investment

Science communication channels – Plugged in to all your choices?

Comms Declare – GoodSense is first in Aotearoa – who’s next?

Let’s share stuff and do good

Guest blog: 5 Must-Read Books for Change Makers

Digital downgrading – are your customers flipping out?

Guest blog: Why do I use my pronouns, and you might...

Sustainable Marketing – The evidence is in & now marketers can...

New World turn over new leaf in collectibles

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

The cat on the three legged stool – tell your story...

B Corp Certified – GoodSense ethical marketing

Marketing sustainability insights – period undies

Categories

Tags

ABOUT

GET IN TOUCH

GoodSense Author

Categories

Tags

ABOUT

GET IN TOUCH

GoodSense
Author