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Choose your marketing channels! What media mix is right for your marketing?

ADVERTISING CONTENT MARKETING DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS WEBSITE MARKETING

Choose your marketing channels! What media mix is right for your marketing?

Written by:Kath Dewar

4 Comments (0) / 7 July 2022 /

Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.

Written by:Kath Dewar

3 Comments (5) / 16 March 2022 /

Prime time alert on greenwash – The Project tells the public what to watch for

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.

Written by:Kath Dewar

1 Comments (0) / 10 March 2022 /

Marketing claims about environmental and social benefits? Handle with care!

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability

Written by:Kath Dewar

1 Comments (0) / 5 February 2020 /

Collaboration is nuts!

ADVERTISING MESSAGING

We have a tendency as humans to admire heroes – the triumph of the individual. But solo achievement is rare and maybe over-emphasised. Much that is of value takes a team to create; different individuals and skills combine to create the outcome.

Written by:Kath Dewar

Like Comments (0) / 16 September 2019 /

Ethical marketing and telling climate action stories – Stuff interview

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.

Written by:Kath Dewar

1 Comments (0) / 12 September 2019 /

Video explainer – cloud technology client Catalyst Cloud

ADVERTISING CLIENT WORK CONTENT MARKETING DIGITAL MARKETING MESSAGING

Make video part of your content strategy – script writing and project management. See how this helped our client Catalyst Cloud up their content game.

Written by:Kath Dewar

1 Comments (0) / 11 September 2019 /

Marketing workshop – collaborative process – te kupu Māori ako

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense marketing workshop – messaging June 2018 – collaborative mahi with The Ākina Foundatinon and The Sustainable Business Network

Collaborative marketing workshops for sustainable business and social entrepreneurs drawing on te ao Māori principle of āko

Written by:Kath Dewar

1 Comments (0) / 9 September 2019 /

Setting the standard for marine conservation and tourism.

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

Written by:Kath Dewar

1 Comments (0) / 6 March 2019 /

Junk food marketers culpable for childhood obesity

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Junk food marketers culpable for childhood obesity
Kath Dewar on Radio NZ
Kath says we need to behave more ethically and responsibly and start making choices in our own businesses to spend more money on getting people information so they can make better choices with better food.
Listen to the interview as featured on Radio NZ on 11 July 2018

Written by:GoodSense Team

1 Comments (0) / 17 July 2018 /

ADVERTISING

Choose your marketing channels! What media mix is right for your marketing?

Collaboration is nuts!

Video explainer – cloud technology client Catalyst Cloud

Setting the standard for marine conservation and tourism.

Science communication channels – Plugged in to all your choices?

Comms Declare – GoodSense is first in Aotearoa – who’s next?

Let’s share stuff and do good

Guest blog: 5 Must-Read Books for Change Makers

Digital downgrading – are your customers flipping out?

Guest blog: Why do I use my pronouns, and you might...

Sustainable Marketing – The evidence is in & now marketers can...

New World turn over new leaf in collectibles

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

The cat on the three legged stool – tell your story...

B Corp Certified – GoodSense ethical marketing

Marketing sustainability insights – period undies

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