SOCIAL AND ENVIRONMENTAL ETHICS

New World turn over new leaf in collectibles

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

Update: We have conducted a hands on review of New World’s Little Garden collectibles range — watch our short video to see why we rated their new range 3.5 stars out of a possible 5. Watch this video on YouTube Last August we were in the Dominion Post/Stuff critiquing the Little Shop sales promotion campaigns …

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Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

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Idealog

SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

On the 6th of August, Idealog published a piece on Corporate Responsibility. It focused on the motivation that is driving companies to be involved in socially responsible activities. Kath Dewar was quoted in this article saying, “There certainly is a global trend towards more strategic decisions around corporate social responsibility and sponsorship arrangements, and how …

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Burger King pulls toys from kids meal

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS

Burger King has become the first burger chain in New Zealand to not only cut toys from its kids’ meal options but also to have stopped television advertising of its kids’ meals. “An issue has emerged around the wastefulness, diet-related and social concerns of using plastic kids’ toys for retail promotions, so it’s an opportunity …

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Sustainable Marketing – The evidence is in & now marketers can adapt fast with Sustainable Marketing Online

GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABLE MARKETING COURSE

Find out more about the Sustainable Marketing online course and sign up today at the Marketing Association, the Sustainable Business Network or with GoodSense Learning. Why sustainability is a major marketing opportunity We don’t buy things the way we used to.  The evidence is overwhelming and no longer just anecdotal.  As analysis by Nielsen of …

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Scrubbing up grubby brands and clean slate competition

CONSUMER TRENDS IN SUSTAINABILITY SOCIAL AND ENVIRONMENTAL ETHICS

At June’s Executive Marketing breakfast, innovation maestro, Stefan Preston showcased US brand Method as an exemplar of building market share through radical new thinking. As well as significant innovation in packaging, distribution deals and promotional personality for household cleaning category, Method targeted their ‘natural ingredients’ products to meet significant LOHAS segment’s needs. The company has built sales …

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One News, Sunday 15th June 2014

GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

“I’d like my child to be a child, rather than a consumer, thanks.”
– The stings in the tail of pester-power sales promotion

For five weeks, from early May to mid Jun 2014, Countdown supermarket rewarded every $20 spent in-store with a DreamWorks character card. Made from sturdy plastic the collectable series featured the iconic characters in a tilting hologram. The sales promotion quickly became a craze among children leading some schools to ban the cards.
kath tvnz screenshot 15 june 2014

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C+ effort for women speakers

SOCIAL AND ENVIRONMENTAL ETHICS

Why I’m giving Conferenz a C+ effort to fix gender fail

Conferenz blog imageConferenz promotion image©, Conferenz

I can’t have been the only woman to lose interest in this week’s CEO Summit when the speaker revealed zero women. There are some great guys in the line up – including a personal fave and repeat-client Simon West – and I’d love to hear Jo Brosnahan speak, but she’ll just be chairing the blokes.

So with no women role models, despite all the well documented pros of gender balance in management and governance, I recycled the invite and posted a disgruntled tweet.

conferenz blog tweet image

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Dole – too little too late?

GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

By Kath Dewar, GoodSense MD, 29th May 2013

This morning, on TV1s Breakfast, I was asked what advice I’d give Dole if they Ethical Choice cartoon Alister Kitchen Aug 2012 Finalcalled GoodSense for marketing help. I thought the answer demanded a little more space than live television permits so will attempt to do more justice to it here.

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ASA rules foul on ‘eco-friendly’

ADVERTISING GREEN MARKETING GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

The Feb 2012 ASA decision against CRC clarifies ‘environmentally friendly’ can only be used in NZ relating to whole of life-cycle – product and packaging. CRC’s promotion of ADOS Greenstik glues was found in breach of the Advertising Standards code because it contravenes Basic Principle 1, that generalised claims can only be made in relation …

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