SOCIAL AND ENVIRONMENTAL ETHICS Archives - Page 3 of 5

Junk food marketers culpable for childhood obesity

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Junk food marketers culpable for childhood obesity
Kath Dewar on Radio NZ
Kath says we need to behave more ethically and responsibly and start making choices in our own businesses to spend more money on getting people information so they can make better choices with better food.
Listen to the interview as featured on Radio NZ on 11 July 2018

Written by:GoodSense Team

1 Comments (0) / 17 July 2018 /

200 hundred businesses, communities and Kiwi leaders call for climate action

SOCIAL AND ENVIRONMENTAL ETHICS

Above: Eating the talk – GoodSense team vegan lunch at Rabbit We are very proud to be one of 200 signatories on the open letter delivered by WWF-New Zealand and Generation Zero to New Zealand climate minister James Shaw on Wednesday 6 June at 9.00am. As WWF says in their post here: “The signatories pledge …

Written by:Kath Dewar

Like Comments (0) / 6 June 2018 /

How greenwashing became big business

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How greenwash became big business
Kath Dewar, quoted by Stuff:
“Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.”
Read more from our interview with The Spinoff, 10 May 2018

Written by:Kath Dewar

1 Comments (0) / 6 June 2018 /

The Future of Food is more mindful

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

Written by:Kath Dewar

1 Comments (0) / 22 December 2017 /

Make 2018 the year to go green

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

Written by:Kath Dewar

1 Comments (0) / 13 December 2017 /

Kiwi consumers are voting with our wallets

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Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

Written by:Kath Dewar

1 Comments (0) / 13 December 2017 /

Art in Asia

SOCIAL AND ENVIRONMENTAL ETHICS

Our very own GoodSenser Natalie Guy was awarded the inaugural 2017 Asia New Zealand Foundation…

Written by:Kath Dewar

1 Comments (0) / 22 September 2017 /

We dig it – but only a bit more

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

Update 2017: Upgraded GoodSense rating for New World’s Little Garden We’re delighted Little Garden succeeded and has been re-run this year. Its whole foundation and ethos is more ethical than Little Shop. Where Little Shop groomed brand-aligned packaged foods consumers, Little Garden inspires connection with soil, seed, nature, health, natural food and life. Kei te …

Written by:Kath Dewar

1 Comments (0) / 18 September 2017 /

Food mags munch on dairy-free cheddar

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial …

Written by:Kath Dewar

1 Comments (2) / 10 July 2017 /

Opinion: Genesis Flybuys an ethical fail

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With over half their power generated from burning coal and gas, Genesis Energy’s new Fly Buys promotion is literally rewarding customers to accelerate climate change. The more power Genesis customers use, the more Fly Buys points they earn. The redemption rate is quite low, at 1 point for each $50 spent on power, but it’s …

Written by:Kath Dewar

1 Comments (0) / 22 June 2017 /

Sustainable Marketing – The evidence is in & now marketers can...

New World turn over new leaf in collectibles

B Corp Certified – GoodSense ethical marketing

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

Marketing sustainability insights – period undies

Words count!

How to get more impact from your messaging to communicate science

Kia kaha te reo Māori!

Social impact – Sunday spotlights Woven Earth

How ethical are your social media choices?

Content writing for impact reports. What works?

Stuff report – climate business action incl GoodSense

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