SOCIAL AND ENVIRONMENTAL ETHICS

One News, Sunday 15th June 2014

GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

“I’d like my child to be a child, rather than a consumer, thanks.”
– The stings in the tail of pester-power sales promotion

For five weeks, from early May to mid Jun 2014, Countdown supermarket rewarded every $20 spent in-store with a DreamWorks character card. Made from sturdy plastic the collectable series featured the iconic characters in a tilting hologram. The sales promotion quickly became a craze among children leading some schools to ban the cards.
kath tvnz screenshot 15 june 2014

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C+ effort for women speakers

SOCIAL AND ENVIRONMENTAL ETHICS

Why I’m giving Conferenz a C+ effort to fix gender fail

Conferenz blog imageConferenz promotion image©, Conferenz

I can’t have been the only woman to lose interest in this week’s CEO Summit when the speaker revealed zero women. There are some great guys in the line up – including a personal fave and repeat-client Simon West – and I’d love to hear Jo Brosnahan speak, but she’ll just be chairing the blokes.

So with no women role models, despite all the well documented pros of gender balance in management and governance, I recycled the invite and posted a disgruntled tweet.

conferenz blog tweet image

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Dole – too little too late?

GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

By Kath Dewar, GoodSense MD, 29th May 2013

This morning, on TV1s Breakfast, I was asked what advice I’d give Dole if they Ethical Choice cartoon Alister Kitchen Aug 2012 Finalcalled GoodSense for marketing help. I thought the answer demanded a little more space than live television permits so will attempt to do more justice to it here.

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ASA rules foul on ‘eco-friendly’

ADVERTISING GREEN MARKETING GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

The Feb 2012 ASA decision against CRC clarifies ‘environmentally friendly’ can only be used in NZ relating to whole of life-cycle – product and packaging. CRC’s promotion of ADOS Greenstik glues was found in breach of the Advertising Standards code because it contravenes Basic Principle 1, that generalised claims can only be made in relation …

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