GOODSENSE NEWS Archives - Page 3 of 6

Kaipātiki Project – Overview

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website. The vital impact this not-for-profit has in the Auckland region is being increasingly recognised and the organisation now has a brand and online presence to reflect this mana.

Written by:Kath Dewar

Like Comments (0) / 20 January 2020 /

How we use flexi-working at GoodSense

GOODSENSE NEWS SUSTAINABILITY

GoodSense is an ethical marketing business that has been leading in marketing sustainability since 2010. We have a team of a dozen experienced people across four centres – Auckland, Taupo, Wellington and Christchurch – and no office. We have a dozen home offices and one of our Directors, Jo Patterson, has a desk in a …

Written by:Kath Dewar

Like Comments (0) / 4 November 2019 /

Setting the standard for marine conservation and tourism.

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

Written by:Kath Dewar

1 Comments (0) / 6 March 2019 /

Art and an arrival!

GOODSENSE NEWS

The GoodSense team are thrilled by the breadth, depth and caliber of work our clients entrust to us. We are excited to be working with organisations at the forefront of conservation, skincare, plant-based food, open-source technology, community design and resilience building, among others.

Written by:Kath Dewar

1 Comments (0) / 27 February 2019 /

How’s your chat up line?

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

We’ve been stoked to start the year helping these two new GoodSense clients introduce their story in these pithy chat-up lines. Your brand’s tagline – your primary marketing ‘slogan’ if you like – works just like a chat up line. Its job is to make your audience feel you will understand what they need and inspire them to want to find out more; to start a conversation with you.

Written by:Kath Dewar

1 Comments (0) / 26 February 2019 /

It’s a less meaty new year

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was about 13. I ate meat for a couple of years at Uni at the end of the eighties, mainly as I was a lazy cook with limited easy, cheap veggie options on supermarket shelves.

Written by:Kath Dewar

2 Comments (1) / 25 February 2019 /

Natural skincare delivered to your door.

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Sometimes new products, that are better for us and for nature, come in new ways. In this video Kath opens her delivery of BeeBio’s Aú Naturale skincare refills. The New Zealand skincare pioneer sells by subscription, with starter packs and refills delivered to your door.

Written by:GoodSense Team

1 Comments (0) / 25 February 2019 /

New! Grants available for marketing pre-investment

GOODSENSE NEWS SUSTAINABILITY TIPS AND HOW TOS

Our friends at Akina have $100K of new Investment Readiness funding available now.

Written by:Kath Dewar

1 Comments (0) / 31 July 2018 /

Junk food marketers culpable for childhood obesity

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Junk food marketers culpable for childhood obesity
Kath Dewar on Radio NZ
Kath says we need to behave more ethically and responsibly and start making choices in our own businesses to spend more money on getting people information so they can make better choices with better food.
Listen to the interview as featured on Radio NZ on 11 July 2018

Written by:GoodSense Team

1 Comments (0) / 17 July 2018 /

How greenwashing became big business

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

How greenwash became big business
Kath Dewar, quoted by Stuff:
“Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.”
Read more from our interview with The Spinoff, 10 May 2018

Written by:Kath Dewar

1 Comments (0) / 6 June 2018 /

GOODSENSE NEWS

Kaipātiki Project – Overview

How we use flexi-working at GoodSense

Setting the standard for marine conservation and tourism.

Art and an arrival!

How’s your chat up line?

New! Grants available for marketing pre-investment

Comms Declare – GoodSense is first in Aotearoa – who’s next?

Let’s share stuff and do good

Guest blog: 5 Must-Read Books for Change Makers

Digital downgrading – are your customers flipping out?

Guest blog: Why do I use my pronouns, and you might...

Target Audience Focus

Sustainable Marketing – The evidence is in & now marketers can...

New World turn over new leaf in collectibles

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

The cat on the three legged stool – tell your story...

B Corp Certified – GoodSense ethical marketing

Marketing sustainability insights – period undies

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