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Marketing claims about environmental and social benefits? Handle with care!

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability

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Kaipātiki Project – Overview

CLIENT WORK GOODSENSE NEWS MESSAGING

Kaipatiki branding

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website.  The vital impact this not-for-profit has in the Auckland region is being increasingly recognised and the organisation now has a brand and online presence to reflect this mana.

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What the New Zealand Climate Act means for marketing

UNCATEGORISED

Zero carbon act for marketing

To celebrate the new Zero Carbon Act, here’s a flourish of five examples of marketing for a lower-carbon future.

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Zero Carbon Christchurch Conference 2019

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense conducted a workshop at the Carbon Zero Christchurch conference on 11th October 2019 and were delighted to support Enviro-Mark Solutions and the Sustainable Business Network with this ako.

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How we use flexi-working at GoodSense

GOODSENSE NEWS SUSTAINABILITY

AT Awards Kath Dewar with certificate

GoodSense is an ethical marketing business that has been leading in marketing sustainability since 2010.  We have a team of a dozen experienced people across four centres – Auckland, Taupo, Wellington and Christchurch – and no office.  We have a dozen home offices and one of our Directors, Jo Patterson, has a desk in a …

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Collaboration is nuts!

ADVERTISING MESSAGING

Brazil nuts

We have a tendency as humans to admire heroes – the triumph of the individual. But solo achievement is rare and maybe over-emphasised.  Much that is of value takes a team to create; different individuals and skills combine to create the outcome. 

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SBN Conference 2019 – Communicating The End of Plastic as We Know It

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense conducted a workshop at ‘The end of plastics as we know it conference’ on 28th August 2019 and were delighted to support the Sustainable Business Network with this ako.

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Ethical marketing and telling climate action stories – Stuff interview

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.

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Video explainer – cloud technology client Catalyst Cloud

ADVERTISING CLIENT WORK CONTENT MARKETING DIGITAL MARKETING MESSAGING

Make video part of your content strategy – script writing and project management. See how this helped our client Catalyst Cloud up their content game.

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GoodSense brand differentiation – ethical marketing workshops 2019

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SUSTAINABILITY

SBN GoodSense AKina

Brand differentiation – helping positive business and social enterprise stand out – marketing workshop with GoodSense, the Ākina Foundation and the Sustainable Business Network.

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