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I name you…

Names have power. Through the mythology of many cultures, knowing the true name of someone, or...

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SBN Awards

GoodSense found ourselves at the heart of the most exciting sustainable business event of the year...

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GoodSense marketing workshop a success

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social...

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Social and Environmental ethics

Art in Asia

Our very own GoodSenser Natalie Guy was awarded the inaugural 2017 Asia New Zealand Foundation......

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We dig it – but only a bit more

Update 2017: Upgraded GoodSense rating for New World’s Little Garden We’re delighted Little...

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CIOs sorted at Summit

CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them...

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New look and messaging for STACK – online and off

STACK create workplace design brilliance for their clients.  I guess this means we shouldn’t...

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Marketing effectiveness Tips and how tos Uncategorised Website marketing

You have a new website – so now what?

Tips and priorities for new website marketing Your new website is stunning and as bright as fresh...

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Opinion: Genesis Flybuys an ethical fail

With over half their power generated from burning coal and gas, Genesis Energy’s new Fly Buys...

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Marketing sustainability without greenwash

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only...

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Social and Environmental ethics

We signed up for the climate – will you?

We’re proud to be one of 60 signatories on an open letter to the New Zealand Government on...

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Kath Dewar speaking at Fit for the Future conference, 2013

GoodSense news Marketing effectiveness Messaging

Whanganui workshop this week – free – Write persuasive messages

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath...

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Go Live – Phone, camera, action!

Over winter, I experimented with the live video feed functions in Facebook and Twitter. Both social...

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Renewables in Ōtepoti – marketing climate action

Every business needs to be taking climate action and talking about it without greenwash. Marketing...

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The SBN’s 2016 conference #authenticbusiness

A collection of our favourite quotes from presenters and participants at the Sustainable Business...

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Ruby and the Blue Sky author Katherine Dewar

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Scaling the summit of content marketing

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly...

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International leadership on marketing sustainability

GoodSense was recently invited to contribute content for the UK-based Chartered Institute of...

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Marketing effectiveness

Are you using Other People’s Networks?

While it’s important – if demanding – for businesses to create their own online content,...

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Kath Dewar speaking at Fit for the Future conference, 2013

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Say it like it is – our 3 golden rules

Since 2013's Fit for the Future conference, we’ve been championing the power of being...

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Introducing Jo Patterson

GoodSense news Marketing software and technology

GoodSense gets in behind NZ Software

We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to...

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GoodSense news Innovation

GoodSense speaks up, December 2015

We’ve been delighted to help the team at Tangible Media celebrate 10 years championing...

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Client work Uncategorised

Looking good – and doing the sales

Our clients Energy TS showcased their powerful software for reducing energy and CO2 at the new...

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Marketing effectiveness Marketing software and technology

Rick’s top 5 tech-marketing picks

For IT and services companies, where the product is intangible, the promotion has to carry a heavy...

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The Sustainable Business Network Conference, September 2015

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating...

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Cambridge Chamber of Commerce

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce....

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Social and Environmental ethics Sustainability


On the 6th of August, Idealog published a piece on Corporate Responsibility. It focused on the...

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CIO Summit Marketing and IT departments

Its been 14 years and they’re still not talking

I recently got a dizzying flashback to the days when digital marketing was all emails, databases,...

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Words count!

If this heading read 'Language is important' it would have meant the same thing but taken more...

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Native Advertising

What is 'native'?

A new form of promotion has emerged in the last year or so, called...

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Burger King pulls toys from kids meal

Burger King has become the first burger chain in New Zealand to not only cut toys from its...

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GoodSense Do

Say it more effectively!

The target of your communications probably doesn’t react to them the way you would. They...

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Online Sustainable Marketing course

The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching...

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GoodSense in NZI Connect

September 2014. In their latest edition, NZI Connect featured The Sustainable Business Directory...

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GoodSense news

GoodSense quoted on data privacy

On the 20th of September 2014, the New Zealand Herald wrote an article about data privacy, quoting...

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Green marketing

The Infinite Game for Marketers

14 August 2014 At the most recent green marketing networking drinks event organised for the Green...

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Scrubbing up grubby brands and clean slate competition

At June’s Executive Marketing breakfast, innovation maestro, Stefan Preston showcased US...

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One News, Sunday 15th June 2014

"I'd like my child to be a child, rather than a consumer, thanks." - The stings in the tail of...

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Green marketing SBN

Green marketing Q & A with the SBN

3rd June 2014 Hear Kath Dewar, GoodSense Managing Director, talk about delivering good green...

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Conferenz Conferenz CEO Summit

C+ effort for women speakers

Why I'm giving Conferenz a C+ effort to fix gender fail

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Sustainable Business Network Directory launch

8th May 2014 On the 8th of May 2014, GoodSense was invited to be a part of Sustainable Business...

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Green marketing

Three top good green marketing strategies

Fit For Future 2013 On 21st November 2013, Kath Dewar, GoodSense CEO, presented as part of the Fit...

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Green marketing SBN Conference

Transforming Business Conference 2013, SBN

Mega-Efficiency - Consumer Perspectives

On 4th September 2013,

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'Ethical Choice' label Dole Bananas Greenwash

Dole – too little too late?

By Kath Dewar, GoodSense MD, 29th May 2013

This morning, on

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Green marketing Greenwash

Claims seen as greenwashing

May 2013, Chartered Institute Magazine “Social responsibility claims, by businesses amount to...

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Green marketing

Tui takes a stand

Spotted late 2012 in Taranaki, NZ: Tui beer takes a stand against fracking with their latest 'yeah...

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ASA rules foul on ‘eco-friendly’

The Feb 2012 ASA decision against CRC clarifies ‘environmentally friendly’ can only be...

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Green marketing or greenwash?

What are Shell Oil trying to achieve in this sponsorship of the zero-waste rubbish sorting bins at...

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