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Marketing sustainability without greenwash

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only...

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Social and Environmental ethics

We signed up for the climate – will you?

We’re proud to be one of 60 signatories on an open letter to the New Zealand Government on...

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Kath Dewar speaking at Fit for the Future conference, 2013

GoodSense news Marketing effectiveness Messaging

Whanganui workshop this week – free – Write persuasive messages

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath...

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Go Live – Phone, camera, action!

Over winter, I experimented with the live video feed functions in Facebook and Twitter. Both social...

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Renewables in Ōtepoti – marketing climate action

Every business needs to be taking climate action and talking about it without greenwash. Marketing...

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The SBN’s 2016 conference #authenticbusiness

A collection of our favourite quotes from presenters and participants at the Sustainable Business...

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Ruby and the Blue Sky author Katherine Dewar

Content marketing GoodSense news Green marketing Marketing effectiveness

Scaling the summit of content marketing

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly...

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International leadership on marketing sustainability

GoodSense was recently invited to contribute content for the UK-based Chartered Institute of...

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Marketing effectiveness

Are you using Other People’s Networks?

While it’s important – if demanding – for businesses to create their own online content,...

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Kath Dewar speaking at Fit for the Future conference, 2013

Consumer trends in sustainability Ethical marketing GoodSense news Messaging Uncategorized

Say it like it is – our 3 golden rules

Since 2013's Fit for the Future conference, we’ve been championing the power of being...

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Introducing Jo Patterson

GoodSense news Marketing software and technology

GoodSense gets in behind NZ Software

We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to...

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GoodSense news Innovation

GoodSense speaks up, December 2015

We’ve been delighted to help the team at Tangible Media celebrate 10 years championing...

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Marketing effectiveness Marketing software and technology

Rick’s top 5 tech-marketing picks

For IT and services companies, where the product is intangible, the promotion has to carry a heavy...

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The Sustainable Business Network Conference, September 2015

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating...

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Cambridge Chamber of Commerce

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce....

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Social and Environmental ethics Sustainability

Idealog

On the 6th of August, Idealog published a piece on Corporate Responsibility. It focused on the...

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Its been 14 years and they’re still not talking

I recently got a dizzying flashback to the days when digital marketing was all emails, databases,...

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Words count!

If this heading read 'Language is important' it would have meant the same thing but taken more...

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Native Advertising

What is 'native'?

A new form of promotion has emerged in the last year or so, called...

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Consumer trends in sustainability Ethical marketing Social and Environmental ethics

Burger King pulls toys from kids meal

Burger King has become the first burger chain in New Zealand to not only cut toys from its...

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GoodSense Do

Say it more effectively!

The target of your communications probably doesn’t react to them the way you would. They...

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Online Sustainable Marketing course

The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching...

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GoodSense news SBN Sustainability

GoodSense in NZI Connect

September 2014. In their latest edition, NZI Connect featured The Sustainable Business Directory...

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GoodSense news

GoodSense quoted on data privacy

On the 20th of September 2014, the New Zealand Herald wrote an article about data privacy, quoting...

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Green marketing

The Infinite Game for Marketers

14 August 2014 At the most recent green marketing networking drinks event organised for the Green...

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Scrubbing up grubby brands and clean slate competition

At June’s Executive Marketing breakfast, innovation maestro, Stefan Preston showcased US...

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One News, Sunday 15th June 2014

"I'd like my child to be a child, rather than a consumer, thanks." - The stings in the tail of...

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Green marketing SBN

Green marketing Q & A with the SBN

3rd June 2014 Read Kath Dewar, GoodSense Managing Director, talk about delivering good green...

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Conferenz Conferenz CEO Summit

C+ effort for women speakers

Why I'm giving Conferenz a C+ effort to fix gender fail

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SBN

Sustainable Business Network Directory launch

8th May 2014 On the 8th of May 2014, GoodSense was invited to be a part of Sustainable Business...

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Green marketing

Three top good green marketing strategies

Fit For Future 2013 On 21st November 2013, Kath Dewar, GoodSense CEO, presented as part of the Fit...

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Green marketing SBN Conference

Transforming Business Conference 2013, SBN

Mega-Efficiency - Consumer Perspectives

On 4th September 2013,

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'Ethical Choice' label Dole Bananas Greenwash

Dole – too little too late?

By Kath Dewar, GoodSense MD, 29th May 2013

This morning, on

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Green marketing Greenwash

Claims seen as greenwashing

May 2013, Chartered Institute Magazine “Social responsibility claims, by businesses amount to...

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Green marketing

Tui takes a stand

Spotted late 2012 in Taranaki, NZ: Tui beer takes a stand against fracking with their latest 'yeah...

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ASA rules foul on ‘eco-friendly’

The Feb 2012 ASA decision against CRC clarifies ‘environmentally friendly’ can only be...

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Green marketing Greenwash Shell Oil

Green marketing or greenwash?

What are Shell Oil trying to achieve in this sponsorship of the zero-waste rubbish sorting bins at...

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