News & Views - GoodSense

CLIENT WORK GOODSENSE NEWS SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Science communication channels – Plugged in to all your choices?

25 November 2024

During seven years of science communication work across five of the National Science Challenges in...

Purple background with yellow and orange and dot roundel graphic circling the words Comms Declare - Aware - declare - act. Below the roundel the textsays We've Declared for the climate

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Comms Declare – GoodSense is first in Aotearoa – who’s next?

4 November 2024

When Comms Declare told us they were now inviting people in marketing and communications in...

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY TIPS AND HOW TOS

Let’s share stuff and do good

25 September 2024

Little Big Shed is the brand-new online platform to help people share stuff and do good....

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Guest blog: 5 Must-Read Books for Change Makers

16 July 2024

Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is...

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Digital downgrading – are your customers flipping out?

9 July 2024

What will it mean for your marketing if the trend away from smart phones to basic flip...

DIGITAL MARKETING ETHICAL MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Guest blog: Why do I use my pronouns, and you might too?

17 June 2024

As communicators and marketers, we must be always conscious that our communication is robust and...

MARKETING EFFECTIVENESS TIPS AND HOW TOS

Target Audience Focus

29 May 2024

Focus on your target audience for marketing and communications success. Free tool...

MARKETING EFFECTIVENESS PRIVACY SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Guest blog: The Hungry Caterpillar, My Carbon Footprint and Using Data for Good

10 May 2024

A story about ethical data use and how privacy can support ESG goals....

CLIENT WORK MARKETING EFFECTIVENESS MESSAGING SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

How to get more impact from your messaging to communicate science

16 February 2024

In November 2023, we were delighted to host a workshop for science communicators at the annual...

ETHICAL MARKETING MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Kia kaha te reo Māori!

9 February 2024

Here’s what we say when clients who don’t whakapapa Māori ask us about using te reo, based on...

CLIENT WORK MARKETING SOFTWARE AND TECHNOLOGY

Social impact – Sunday spotlights Woven Earth

27 November 2023

Sunday magazine features Woven Earth’s support for families harmed by domestic violence ...

CONTENT MARKETING DIGITAL MARKETING ETHICAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

How ethical are your social media choices?

22 November 2023

Does the ethical approach of the social media channels you use for communications and marketing...

CLIENT WORK CONTENT MARKETING MARKETING SOFTWARE AND TECHNOLOGY SOCIAL AND ENVIRONMENTAL ETHICS

Content writing for impact reports. What works?

30 May 2023

Insights from the creation of two different impact reports we’ve written for clients....

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Stuff report – climate business action incl GoodSense

29 May 2023

Interview with the Sustainable Business Council, The University of Otago and GoodSense....

Image shows a daisy chain on a grey wood background to illustrate GoodSense as part of a B Corp supply chain

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Growing a B Corp sustainability supply chain – GoodSense ethical marketing

4 April 2023

It was exciting to find that within our first six months of being a Certified B Corporation ( B...

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Ethical Investing NZ – New Case Study

21 March 2023

We created a new name, brand identity and messaging, a new website and a marketing communications...

ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

17 February 2023

On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable...

ETHICAL MARKETING GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Marketing sustainability insights – period undies

9 February 2023

Period undies brand Thinx has announced a US$5m settlement to customers. The case has important...

ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

B Corp Certified – GoodSense ethical marketing

24 August 2022

GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re...

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Choose your marketing channels! What media mix is right for your marketing?

7 July 2022

Choose your marketing channels! What media mix is right for your marketing?...

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint

16 March 2022

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if...

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Prime time alert on greenwash – The Project tells the public what to watch for

10 March 2022

When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this...

Pen sketch of cat standing on a stool to illustrate the GoodSense content and channel strategy using a visual metaphor

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

The cat on the three legged stool – tell your story in an ad-blocked world.

21 January 2022

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll...

CLIENT WORK MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

Onwardly – New Case Study

8 December 2021

At GoodSense we were able to develop a brand strategy, key messaging, and a marketing...

GREENWASH

Don’t greenwash – you’ll make yourselves look like idiots

8 December 2021

Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good...

GOODSENSE NEWS

Hooray for Kate Jamieson!

22 November 2021

Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver...

SBN Awards finalists - Communicating for Impact

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

SBN Awards finalists – sharing sustainable marketing skills

11 November 2021

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for...

MARKETING EFFECTIVENESS

Piha rescue! Can we help turtles kick their plastic habit by kicking ours?

14 September 2021

We don’t have many green sea turtles in our New Zealand seas but the ones we do are eating some...

GOODSENSE NEWS

Enter Claire Sanders!

16 July 2021

Claire is a focussed, experienced, and highly capable marketing communicator and we’re loving her...

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING UNCATEGORISED

Prove it! Why certify? – and our 5 how-to hacks

16 July 2021

Getting certified by a reputable third party makes it easier for potential buyers to trust you. ...

UNCATEGORISED

A new future, defined by more ethical consumer decision making

15 July 2021

Kiwi’s have, through Covid-19, “dipped our toes into a new future, defined by more ethical...

GOODSENSE NEWS

Natalie Guy’s intriguing and bold new sculpture in Christchurch

29 June 2021

In June 2021, GoodSense crew member Natalie Guy installed an intriguing and bold new sculpture in...

ETHICAL MARKETING GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

Still calling out for fair coverage

1 May 2021

In 2020, the New Zealand Government updated the Privacy law that applies to all organisations...

MARKETING TRENDS UNCATEGORISED

Are you careful enough for the new NZ law?

10 February 2021

In 2020, the New Zealand Government updated the Privacy law that applies to all organisations...

UNCATEGORISED

5 lessons academics can teach us about CSR communications

10 February 2021

Ariane Far got in touch with me last year from lockdown at University in Leeds, UK, where I...

GOODSENSE NEWS

Wellington Winter Warm up

7 August 2020

It was great to catch up with some of our fab Wellington friends and clients on Tuesday for our...

GOODSENSE NEWS MARKETING TRENDS

Why building the tourism sector back better must back truly local

23 July 2020

This interesting article in Stuff today on tourism operator feedback about the way the...

MARKETING TRENDS UNCATEGORISED

Positive changes to come from COVID-19

21 July 2020

As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart...

ETHICAL MARKETING GREEN MARKETING UNCATEGORISED

Plastic free pioneers!

20 July 2020

Ground breaking organisations are responding to New Zealanders growing call for businesses to help...

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY

Making the most of LinkedIn

20 July 2020

Learn how to make the most your profile page as well as your company page on LinkedIn. Here...

SUSTAINABILITY

Five Great Examples of Sustainability Marketing

14 July 2020

Allanah Robinson, a GoodSense marketing expert, shares take-home messages for great sustainability...

Quote from Pierre A. M'Pele @Pam_Boy "The way some of fashion's bggest forces are diligently avoiding talking about racism while pretending to talk about racism is somehow quite remarkable."

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS

Beyond platitudes #BlackLivesMatter

5 June 2020

Adidas quick, alongside other brands, to share posts in solidarity with #BlackLivesMatter, now find...

GOODSENSE NEWS SUSTAINABILITY

Getting started – Business sustainability resources

21 May 2020

Ready to take the next step in developing sustainability in your business and for your clients?...

CLIENT WORK GREEN MARKETING SUSTAINABILITY

Powerhouse Wind – Overview

17 April 2020

At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough...

Video conferencing with hand signals post image showing signals for agreement and applause

GREEN MARKETING MARKETING TRENDS SUSTAINABILITY

Video conferencing – Hand signals help!

17 April 2020

We're now using hand signals to run our marketing strategy workshops using video conferencing....

CLIENT WORK GREEN MARKETING SUSTAINABILITY

Woman’s Day showcases First Kids’ Bikes Made From Recycled Plastic Bottles

16 April 2020

Wishbone's latest product development is part of the NZ government's Gen Less initiative on carbon...

GOODSENSE NEWS SUSTAINABILITY

ATEED Sustainability Is Your Business – GoodSense Resources

18 February 2020

Ready to take the next step in developing sustainability in your business and for your clients?...

CLIENT WORK GOODSENSE NEWS

TetraMap Certified! Congrats Kylie! Using the power of difference in teams

5 February 2020

Team member Kylie Bailey recently gained her TetraMap certification and has been using her new...

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Marketing claims about environmental and social benefits? Handle with care!

5 February 2020

GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing...

CLIENT WORK GOODSENSE NEWS MESSAGING

Kaipātiki Project – Overview

20 January 2020

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold...

UNCATEGORISED

What the New Zealand Climate Act means for marketing

14 January 2020

To celebrate the new Zero Carbon Act, here's a flourish of five examples of marketing for a...

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Zero Carbon Christchurch Conference 2019

14 November 2019

GoodSense conducted a workshop at the Carbon Zero Christchurch conference on 11th October 2019 and...

GOODSENSE NEWS SUSTAINABILITY

How we use flexi-working at GoodSense

4 November 2019

GoodSense is an ethical marketing business that has been leading in marketing sustainability since...

ADVERTISING MESSAGING

Collaboration is nuts!

16 September 2019

We have a tendency as humans to admire heroes – the triumph of the individual. But solo...

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

SBN Conference 2019 – Communicating The End of Plastic as We Know It

12 September 2019

GoodSense conducted a workshop at ‘The end of plastics as we know it conference’ on 28th August...

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Ethical marketing and telling climate action stories – Stuff interview

12 September 2019

GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and...

ADVERTISING CLIENT WORK CONTENT MARKETING DIGITAL MARKETING MESSAGING

Video explainer – cloud technology client Catalyst Cloud

11 September 2019

Make video part of your content strategy – script writing and project management. See how this...

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SUSTAINABILITY

GoodSense brand differentiation – ethical marketing workshops 2019

11 September 2019

Brand differentiation – helping positive business and social enterprise stand out – marketing...

GoodSense marketing workshop – messaging June 2018 – collaborative mahi with The Ākina Foundatinon and The Sustainable Business Network

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Marketing workshop – collaborative process – te kupu Māori ako

9 September 2019

Collaborative marketing workshops for sustainable business and social entrepreneurs drawing on te...

CONSUMER TRENDS IN SUSTAINABILITY SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Colmar Brunton study shows rise in kiwis eating meat free

6 March 2019

The 10th annual research report on New Zealanders and sustainability has been published by Colmar...

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Setting the standard for marine conservation and tourism.

6 March 2019

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run...

GOODSENSE NEWS

Art and an arrival!

27 February 2019

The GoodSense team are thrilled by the breadth, depth and caliber of work our clients entrust to...

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

How’s your chat up line?

26 February 2019

We’ve been stoked to start the year helping these two new GoodSense clients introduce their story...

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

It’s a less meaty new year

25 February 2019

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was...

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Natural skincare delivered to your door.

25 February 2019

Sometimes new products, that are better for us and for nature, come in new ways. In this video Kath...

GOODSENSE NEWS SUSTAINABILITY TIPS AND HOW TOS

New! Grants available for marketing pre-investment

31 July 2018

Our friends at Akina have $100K of new Investment Readiness funding available now....

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

5 steps to creating engaging content

23 July 2018

There’s no denying it - content is still unabashedly queen of the digital world and today...

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Junk food marketers culpable for childhood obesity

17 July 2018

Junk food marketers culpable for childhood obesity Kath Dewar on Radio NZ Kath says we need...

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Rollout of GoodSense marketing workshops with Ākina and SBN

14 June 2018

Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with...

SOCIAL AND ENVIRONMENTAL ETHICS

200 hundred businesses, communities and Kiwi leaders call for climate action

6 June 2018

Above: Eating the talk – GoodSense team vegan lunch at Rabbit We are very proud to be...

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

How greenwashing became big business

6 June 2018

How greenwash became big business Kath Dewar, quoted by Stuff: “Look for the businesses who...

CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING REGIONAL BUSINESS PARTNER NETWORK TIPS AND HOW TOS

The Kitchen Project

19 May 2018

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy...

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Sharing the Goodness

9 May 2018

GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018....

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Simon Sinek’s missing W

4 April 2018

I’ve a bone to pick with Simon Sinek. I’m not the first but the bone is significant; a hefty...

CLIENT WORK CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

I name you…

13 February 2018

Names have power. Through the mythology of many cultures, knowing the true name of someone, or...

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The Future of Food is more mindful

22 December 2017

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX...

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Make 2018 the year to go green

13 December 2017

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX...

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Kiwi consumers are voting with our wallets

13 December 2017

Kiwi consumers are voting green with our wallets Kath Dewar, quoted by Stuff: "The smart ones...

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS

SBN Awards

13 December 2017

GoodSense found ourselves at the heart of the most exciting sustainable business event of the year...

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

GoodSense marketing workshop a success

26 October 2017

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social...

SOCIAL AND ENVIRONMENTAL ETHICS

Art in Asia

22 September 2017

Our very own GoodSenser Natalie Guy was awarded the inaugural 2017 Asia New Zealand Foundation......

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

We dig it – but only a bit more

18 September 2017

Update 2017: Upgraded GoodSense rating for New World’s Little Garden We’re delighted Little...

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

CIOs sorted at Summit

12 July 2017

CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them...

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Food mags munch on dairy-free cheddar

10 July 2017

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around...

CLIENT WORK GOODSENSE NEWS

New look and messaging for STACK – online and off

5 July 2017

STACK create workplace design brilliance for their clients. I guess this means we shouldn’t...

MARKETING EFFECTIVENESS TIPS AND HOW TOS WEBSITE MARKETING

You have a new website – so now what?

5 July 2017

Tips and priorities for new website marketing Your new website is stunning and as bright as fresh...

ADVERTISING ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Opinion: Genesis Flybuys an ethical fail

22 June 2017

With over half their power generated from burning coal and gas, Genesis Energy’s new Fly Buys...

GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

Marketing sustainability without greenwash

11 May 2017

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only...

SOCIAL AND ENVIRONMENTAL ETHICS

We signed up for the climate – will you?

9 March 2017

We’re proud to be one of 60 signatories on an open letter to the New Zealand Government on...

Kath Dewar speaking at Fit for the Future conference, 2013

GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING

Whanganui workshop this week – free – Write persuasive messages

21 February 2017

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath...

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS TIPS AND HOW TOS

Go Live – Phone, camera, action!

15 November 2016

Over winter, I experimented with the live video feed functions in Facebook and Twitter. Both social...

CLIENT WORK GOODSENSE NEWS GREENWASH SUSTAINABILITY

Renewables in Ōtepoti – marketing climate action

2 November 2016

Every business needs to be taking climate action and talking about it without greenwash. Marketing...

ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

The SBN’s 2016 conference #authenticbusiness

22 September 2016

A collection of our favourite quotes from presenters and participants at the Sustainable Business...

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

New World turn over new leaf in collectibles

12 September 2016

Update: We have conducted a hands on review of New World’s Little Garden collectibles range...

Ruby and the Blue Sky author Katherine Dewar

CONTENT MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS

Scaling the summit of content marketing

28 August 2016

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly...

Image of speech bubbles and arrows to illustrate marketing sustainability

GOODSENSE NEWS SUSTAINABILITY

International leadership on marketing sustainability

22 August 2016

GoodSense was recently invited to contribute content for the UK-based Chartered Institute of...

MARKETING EFFECTIVENESS

Are you using Other People’s Networks?

29 May 2016

While it’s important – if demanding – for businesses to create their own online content,...

Marketing before seeking investment from the crowdword cloud

EQUITY CROWD-FUNDING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MESSAGING

Five marketing must-haves before asking the crowd to invest

8 February 2016

Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest -...

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MESSAGING

Say it like it is – our 3 golden rules

11 January 2016

Since 2013's Fit for the Future conference, we’ve been championing the power of being...

GOODSENSE NEWS MARKETING SOFTWARE AND TECHNOLOGY

GoodSense gets in behind NZ Software

10 December 2015

We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to...

GOODSENSE NEWS

GoodSense speaks up, December 2015

1 December 2015

We’ve been delighted to help the team at Tangible Media celebrate 10 years championing...

CLIENT WORK

Looking good – and doing the sales

14 October 2015

Our clients Energy TS – now CarbonEES – showcased their powerful software for reducing...

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Plastic collectibles

13 October 2015

Advertising to children turns a corner. ...

MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

GoodSense top 5 tech marketing picks

22 September 2015

For IT and services companies, where the product is intangible, the promotion has to carry a heavy...

ETHICAL MARKETING GOODSENSE NEWS

The Sustainable Business Network Conference, September 2015

3 September 2015

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating...

Image of child with New World Little Shop Collectibles

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Are pester power collectibles crossing the line?

28 August 2015

The resurgence of plastic collectables from supermarkets and other retailers is prompting further...

GoodSense marketing workshop Project NZ 2015

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

Make your marketing sing – Project NZ 2015

28 August 2015

Make your sustainability story sing with GoodSense advice...

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Cambridge Chamber of Commerce

26 August 2015

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce....

SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Idealog

6 August 2015

On the 6th of August, Idealog published a piece on Corporate Responsibility. It focused on the...

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

Its been 14 years and they’re still not talking

23 July 2015

I recently got a dizzying flashback to the days when digital marketing was all emails, databases,...

GOODSENSE NEWS GREEN MARKETING

Words count!

6 July 2015

If this heading read 'Language is important' it would have meant the same thing but taken more...

ADVERTISING GOODSENSE NEWS NATIVE ADVERTISING

Native Advertising

2 July 2015

What is 'native'?

A new form of promotion has emerged in the last year or so, called...

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS

Burger King pulls toys from kids meal

17 April 2015

Burger King has become the first burger chain in New Zealand to not only cut toys from its...

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

Say it more effectively!

24 March 2015

The target of your communications probably doesn’t react to them the way you would. They...

GOODSENSE NEWS GREEN MARKETING REGIONAL BUSINESS PARTNER NETWORK

A thriving green Auckland ahead?

22 February 2015

CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GREEN MARKETING GREENWASH SUSTAINABLE MARKETING COURSE

Online Sustainable Marketing course

27 January 2015

The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching...

Sustainable Marketing - ethical consumer

GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABLE MARKETING COURSE

Sustainable Marketing – The evidence is in & now marketers can adapt fast with Sustainable Marketing Online

24 January 2015

Find out more about the Sustainable Marketing online course and sign up today at the Marketing...

GOODSENSE NEWS SUSTAINABILITY

GoodSense in NZI Connect

27 September 2014

September 2014. In their latest edition, NZI Connect featured The Sustainable Business Directory...

GOODSENSE NEWS

GoodSense quoted on data privacy

20 September 2014

On the 20th of September 2014, the New Zealand Herald wrote an article about data privacy, quoting...

GREEN MARKETING

The Infinite Game for Marketers

14 August 2014

14 August 2014 At the most recent green marketing networking drinks event organised for the Green...

CONSUMER TRENDS IN SUSTAINABILITY SOCIAL AND ENVIRONMENTAL ETHICS

Scrubbing up grubby brands and clean slate competition

30 July 2014

At June’s Executive Marketing breakfast, innovation maestro, Stefan Preston showcased US...

ETHICAL MARKETING

Good news for ethical marketing

9 July 2014

GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

One News, Sunday 15th June 2014

23 June 2014

"I'd like my child to be a child, rather than a consumer, thanks." - The stings in the tail of...

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GREEN MARKETING

Green marketing Q & A with the SBN

11 June 2014

3rd June 2014 Hear Kath Dewar, GoodSense Managing Director, talk about delivering good green...

SOCIAL AND ENVIRONMENTAL ETHICS

C+ effort for women speakers

12 May 2014

Why I'm giving Conferenz a C+ effort to fix gender fail

GOODSENSE NEWS

Sustainable Business Network Directory launch

8 May 2014

8th May 2014 On the 8th of May 2014, GoodSense was invited to be a part of Sustainable Business...

GREEN MARKETING

Three top good green marketing strategies

21 November 2013

Fit For Future 2013 On 21st November 2013, Kath Dewar, GoodSense CEO, presented as part of the Fit...

GREEN MARKETING

Transforming Business Conference 2013, SBN

10 September 2013

Mega-Efficiency - Consumer Perspectives

On 4th September 2013,

GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

Dole – too little too late?

29 May 2013

By Kath Dewar, GoodSense MD, 29th May 2013

This morning, on

GREEN MARKETING GREENWASH

Claims seen as greenwashing

15 May 2013

May 2013, Chartered Institute Magazine “Social responsibility claims, by businesses amount to...

GREEN MARKETING

Tui takes a stand

4 March 2013

Spotted late 2012 in Taranaki, NZ: Tui beer takes a stand against fracking with their latest 'yeah...

ADVERTISING GREENWASH

Dole risk-warning a flag for all marketers

10 August 2012

1st August 2012 An investigation by the New Zealand

ADVERTISING GREEN MARKETING GREENWASH SOCIAL AND ENVIRONMENTAL ETHICS

ASA rules foul on ‘eco-friendly’

15 February 2012

The Feb 2012 ASA decision against CRC clarifies ‘environmentally friendly’ can only be...

GREEN MARKETING GREENWASH

Green marketing or greenwash?

1 February 2012

What are Shell Oil trying to achieve in this sponsorship of the zero-waste rubbish sorting bins at...

What is 'native'?

"I'd like my child to be a child, rather than a consumer, thanks." - The stings in the tail of... Read more

Why I'm giving Conferenz a C+ effort to fix gender fail

Mega-Efficiency - Consumer Perspectives

By Kath Dewar, GoodSense MD, 29th May 2013

"I'd like my child to be a child, rather than a consumer, thanks." - The stings in the tail of...

Read more